FORT LANGLEY BIA

FORT LANGLEY BIA BOARD OF DIRECTORS

MINUTES

Tuesday, June 10, 2014
8:00am

Fort Langley Community Hall
9167 Glover Road
Fort Langley, BC

Attending

Brenda Alberts, Cathy Doyle, Jim Dyck, Dixie Jacobson, Blair Shpeley, Kevin Speilman, and Eric Woodward

Regrets

Misty Vanpopta

Others

Meghan Neufeld

A.
ADOPTION OF AGENDA ITEMS

Meeting called to order at 8:07am.

MOTION
That the agenda for the meeting be approved and adopted.
MOVED
Kevin Speilman
SECONDED
Dixie Jacobson
CARRIED
Without Dissent
B.
ADOPTION OF MINUTES
MOTION
That the minutes of the May 13, 2014, meeting be adopted as received.
MOVED
Jim Dyck
SECONDED
Cathy Doyle
CARRIED
Without Dissent
C.
PRESENTATIONS
D.
REPORTS
  1. President's Report
    1. Eric Woodward reported that he had completed a mobile version of fortlangley.com that displays at native resolutions on smaller mobile devices, which had been underway for some time, and that the website now adjusts automatically to different monitor sizes. He added that the BIA's website also displays at a more friendly resolution.
  2. Treasurer's Report
    1. Jim Dyck reported that the BIA's cash balance as of May 31, 2014, is $86,917.
    2. Jim further outlined for the Board that after pending liabilities related to Bloom Market and receiving the 2014 levy, that the BIA's operating cash balance will be well in excess of $100,000 at the end of June.
E.
CORRESPONDENCE
  1. Fort Langley Off-Street Parking Bylaw. May 30, 2014.
F.
ITEMS FOR INFORMATION
  1. 2014 Cranberry Festival Vendor Application. June 1, 2014.
H.
CURRENT WORK ITEMS
  1. Banners. Eric Woodward and Meghan Neufeld.
    1. Eric Woodward confirmed that two artistic designs had been received, with at least three more expected.
    2. Jim Dyck expressed some urgency to get new banners ordered, which the entire Board echoed. Eric Woodward outlined that the year long delay of the utilities conversion continued to sidetrack the BIA's original plans in this area, and that all banner-related expenditures had to anticipate all new banner mounts or an unknown quantity sometime in 2015.
    MOTION
    Be it resolved that BIA approve $4,000 to acquire artistic banner designs and high resolution scans.
    MOVED
    Blair Shpeley
    SECONDED
    Cathy Doyle
    CARRIED
    Without Dissent
  2. Visitor Maps. Eric Woodward.
    1. This item was deferred to the July Board meeting.
  3. Pedestrian Directories. Eric Woodward and Kevin Speilman.
    1. Kevin Speilman presented three draft designs from Robert Inwood for pedestrian signage.
    2. The Board focused on revisions to Concept #2. Kevin confirmed he would follow-up with a updated draft design with a projected cost to completion for the July meeting.
    MOTION
    Be it resolved that BIA approve $1,000 to Robert Inwood for pedestrian signage design and basic construction drawings.
    MOVED
    Brenda Alberts
    SECONDED
    Dixie Jacobson
    CARRIED
    Without Dissent
  4. Fort Langley Branding and Marketing Plan 2014-2015. Eric Woodward.
    1. Eric Woodward outlined the two proposals received for a branding exercise for new promotional materials and messaging for the Fort Langley BIA.
    2. He outlined that it is his recommendation to the Board that it authorize a branding refreshment exercise prior to any significant advertising and promotion expenditures before and during the upcoming utilities conversion.
    3. Jim Dyck mentioned that a branding exercise had been considered by the BIA over the years, but has never been initiated. Jim commented that it is indeed overdue and needed before the anticipated marketing expenditures.
    4. Brenda Alberts mentioned that it was included in a 1988 study on marketing for Fort Langley, but never completed. She agreed that it was well overdue to proceed with this exercise, and that she expected it would be very valuable.
    MOTION
    Be it resolved that BIA approve $5,000 for a Fort Langley branding exercise with Fluid Marketing.
    MOVED
    Jim Dyck
    SECONDED
    Cathy Doyle
    CARRIED
    Without Dissent
I.
OTHER BUSINESS
  1. Cranberry Festival Preparations. Meghan Neufeld.
    1. Meghan Neufeld outlined with the Board a series of small changes she would like to make to the Cranberry Festival this year, from higher quality washrooms, an additional shuttle option, more entertainment, and potential fee adjustments. She also mentioned the possibility of the festival closing at 5:00pm, not 4:00pm.
  2. Picnic Tables. Jim Dyck.
    1. Jim Dyck reported that he had completed 6 picnic tables for $1,968, not just the anticipated 5. He related that they seemed to be well received, and in use regularly, especially at the Fort Mall location.
  3. Marquee Tent. Eric Woodward and Meghan Neufeld.
    1. Eric Woodward confirmed that the Fort Langley BIA's marquee tent was finally completed, after some initial delays. He confirmed that anyone can apply to use it for free, only being responsible for setup and take down costs.
J.
ROUND TABLE
K.
NEXT MEETING

The next meeting was confirmed to be on July 8, 2014, at 8:00am.

L.
TERMINATION

Meeting adjourned at 9:42am.