FORT LANGLEY BIA

FORT LANGLEY BIA BOARD OF DIRECTORS

MINUTES

Wednesday, June 12, 2013
8:00am

Lee's Market
23320 Mavis Avenue
Fort Langley, BC

Attending

Gareth Abreo, Jim Dyck, Casey Smith, Kevin Speilman, Misty Vanpopta, and Eric Woodward

Regrets

Andy Abreo, Dixie Jacobson

A.
ADOPTION OF AGENDA ITEMS

Meeting called to order at 8:04am.

MOTION
That the agenda for the meeting be approved and adopted.
MOVED BY
Kevin Speilman
SECONDED BY
Misty Vanpopta
CARRIED
Without Dissent
B.
ADOPTION OF MINUTES
MOTION
That the minutes of the May 9, 2013, meeting be adopted as received.
MOVED BY
Gareth Abreo
SECONDED BY
Casey Smith
CARRIED
Without Dissent
C.
PRESENTATIONS
D.
REPORTS
  1. President's Report
    1. Eric Woodward reported that he attended the May Day Parade, and that it was a great day. He also posted the photos of the parade paid for by the BIA on Facebook, and they were very well received, high quality photographs. May 20, 2013.
    2. He also reported attending the Fort Langley Floodplain Forum put on by the Fort Langley Community Association and the Salmon River Enhancement Society. May 23, 2013.
    3. He reported attending the Regular Afternoon Council Meeting where the proposed updates to the Township of Langley's filming guidelines were approved by Council. May 27, 2013.
    4. Eric outlined for the Board that the Fort Langley BIA Filming Liaison was therefore no more. Misty Vanpopta asked if staff had shown the BIA a draft of the proposed filming guidelines before they went to Council for approval, as they had agreed to do at their meeting with the Board on April 11, 2013. Eric reported that they did not, in fact, follow through on that commitment to do so, unfortunately.
  2. Treasurer's Report
    1. Jim Dyck reported that the BIA's bank balance as of May 31, 2013, is $30,696.53.
    2. Jim also reported that the accountant should have had the required paperwork needed for the Township of Langley to release the levy completed by now. He said he would follow-up.
  3. Streetscape Report
    1. Casey Smith reported that there was little to report this month. He said he would request the Township of Langley address the weeds growing within paver stones on some sections of Glover Road and Mavis Avenue.
    2. Eric Woodward asked about Casey's meeting with Liette Forstall from the Township of Langley regarding the status of the Nothing Without Effort grant application submitted by the BIA. Casey reported that there was nothing new there, that the Township of Langley would neither approve nor deny the grant, or outline exactly what could be changed to get it approved, to move forward.
    3. Eric suggested the BIA unofficially abandon the grant application, and proceed on its own with pedestrian directory signage, given the lack of concrete feedback on the application. The Board agreed that while this was unfortunate it seemed logical to do so.
E.
CORRESPONDENCE
F.
ITEMS FOR INFORMATION
  1. Fort Langley Floodplain Forum. May 23, 2013.
  2. Filming Policy and Guidelines Report to Council. May 27, 2013.
  3. Filming Guidelines 2013. May 27, 2013.
  4. Fort Langley NHS 2012 Management Plan
  5. Fort Langley Lions Club May Day Thank You
H.
CURRENT WORK ITEMS
  1. Village Directories. Eric Woodward & Kevin Speilman.
    1. Eric Woodward reported that work on a draft design for pedestrian directory signage was underway, but that there are some policy challenges to work out before a draft for the Board to review could be completed.
    2. The pedestrian signage is assumed to be for retail-orientated visitors, so the question of whether to include businesses such as lawyers and architects was discussed. Eric suggested that pedestrian directories are not intended to be a comprehensive "map" of the town per se, but a way for visitors to get a feel for what is available where at a quick glance, relative to their current location.
    3. Misty Vanpopta suggested that if a business is on the website, they should be on the pedestrian street map.
    4. Kevin Speilman outlined some alternative design options that would be functional, affordable, and tasteful.
    5. Eric outlined that work on the panel designs would continue.
  2. Cranberry Festival 2013. Everyone.
    1. Eric Woodward reported that there had been some delays in the planning for the Cranberry Festival.
    2. Eric said he would ask Meghan Neufeld to attend the Board meeting in July to give the Board an update.
  3. Fort Fridays. Eric Woodward.
    1. The Board briefly discussed the possibility again of developing this promotional idea for this year, but agreed again to defer it until 2014, (again) because of perceived issues with reliable, long-term merchant participation.
  4. Only in Fort Langley. Eric Woodward.
    1. Eric Woodward outlined another potential concept for promotion of specific merchants, products or services called Only in Fort Langley, perhaps once per month, for unique products, services, or destinations truly unique to Fort Langley.
    2. Eric suggested an ordered list of promotable items within this context could be created to be approved by the Board, and then promoted primarily on Facebook, and perhaps elsewhere as well.
    3. The Board discussed how to potentially select specific merchants for this kind of promotion, and how to manage a long-term timeline for these promotions. Eric confirmed that he would continue to work on it, and present something more concrete to the Board at a future meeting.
I.
OTHER BUSINESS
  1. Fort Langley BIA Credit Card
    1. Eric Woodward outlined that Facebook currently permits the entry of only one credit card per account for advertising campaigns, which complicates documenting expense claims when one runs multiple Facebook pages. Eric requested that Jim Dyck investigate the possibility of a BIA credit card for online advertising. Jim Dyck said he would follow-up before the next meeting.
  2. Preliminary Facebook Promotions
    1. Eric Woodward outlined that he had started some preliminary Facebook campaigns of the page and specific posts to start to increase the number of "Likes" of the page for more substantial campaigns in the future. The number of Facebook Likes as of June 12, 2013, is 734, many hundreds more than a few weeks earlier.
    2. Eric suggested that a small monthly budget to attempt to acquire interest in the Fort Langley Facebook page and increase page Likes for future promotions would be appropriate.
    3. MOTION
      Be it resolved that the Board of Directors hereby endorse a preliminary budget of up to $750 for the purpose of general promotion of the BIA's Facebook page to December 2013.
      MOVED BY
      Misty Vanpopta
      SECONDED BY
      Garth Abreo
      CARRIED
      Without Dissent
  3. Fort Langley Regional Sign at the CN Station
    1. Eric Woodward suggested that, rather than wait for replacement signage, the BIA request that the Township of Langley proceed to remove the pedestrian sign located at the CN Station facing onto Glover Road.
    2. Everyone agreed that the sign is generally an embarrassment to the village of Fort Langley, and should be removed.
    3. Casey Smith agreed to follow-up with the Township of Langley on the issue.
J.
ROUND TABLE
K.
NEXT MEETING

The next meeting is proposed to be on July 11, 2013, at 8:00am.

L.
TERMINATION

Meeting adjourned at 9:18am.